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Way back in October of 1984 Eric Bennett, a young penguin fanatic and
recent college grad from Queens N.Y. filled out an application (on a
dare) to open a penguin themed pushcart at the recently opened South
Street Seaport in lower Manhattan. Knowing a good idea when they saw
one the Seaport jumped at the opportunity to be the home of Eric's all-penguin paraphernalia pushcart, and so on March 15th, 1985 Next Stop
South Pole opened its doors for the first time. The first item sold at
11:08 that chilly historic morning was a box of penguin band-aids for
$1.95 to a woman with blisters on her feet from a pair of ill fitting
high heel shoes. More than likely the fact that the band aids had
penguins on them was unimportant to the young lady, she just needed
some band aids, but first is first and the rest as they say, is penguin
retail history. By 1986 Eric had moved his penguin operation from a
push cart to a 285 square foot kiosk (pictured above) in the Seaports
historic Fulton Market Building, and then a year later NSSP doubled in
size to a proper shop in the Seaports new Pier 17 complex (pictured
below). A year later a sister Next Stop South Pole shop opened at the
Inner Harbor (Harborplace) complex in Baltimore Maryland, and 1987 also
marked the launching the Next Stop South Pole's first All-Penguin Mail
Order Catalog.
As the years went on it became apparent to Eric that lots of people
either really liked penguins or knew someone who did, and Next Stop
South Pole would not be just another fly (even though penguins can't)
by night operation. The penguin inventory grew from a few dozen
penguins on the push cart to 300+ different waddlers, and the NSSP
catalog went from a black and white copy machine handout to an 8 page
color glossy with a mailing list that spanned the world. On the day of
NSSP's 10th anniversary in 1995 Eric took another unprecidented step
(waddle) as he self published the first issue of The Penguin Post, an
all-penguin news, information and entertainment publication with no
particular parameters, that was intended for like minded penguin lovers
and collectors like himself. The newsletter would tackle topics as
diverse as penguin themed stamp collecting, penguins in advertising,
penguins in music, or major, minor and amature sports teams with
penguin logos, as well as stories about actual penguins in the natural
world. The Penguin Post would eventually publish 22 issues over the
next 6 years, garnering over a 1,000 subscribers on every continent
(including Antarctica). Sadly, it become a victim of it's own success,
as the Post simply became too big for Eric to continue publishing in a
print edition. "As much as I loved writing The Post, the writing part
was easy but between the cost of printing, and the time it took for
folding, collating, stuffing the envelopes, addressing, stamping, then
mailing, and keeping up with subscriptions, it was simply too huge a
job for a one man operation. Sadly, in 2002 Eric ceased publication of
the Post, but he has vowed to resume publishing the Penguin Post
on-line, and if you waddle over the Penguin Post Section of this
website, you'll be happy to see The Penguin Post On-Line.
In
1997 a new era literally began for Next Stop South Pole with the
launching of our Penguin Place website. Now with a flipper on the
pulse of the bergeoning virtual penguin world, the combination of the
positive on-line response with rising rents at the Seaport led Eric to
waddle in the direction of going exclusively on-line. The NYC Next
Stop South Pole finally closed it doors in June of 1999, and the
Baltimore shop followed suit a year later later. Eric then moved his
entire penguin rookery to its present day location, a fifth floor 900
square foot loft in Brooklyn's DUMBO neighborhood overlooking the
Manhattan Bridge that is affectionately known as "The Igloo". In 2008
the Penguin Place website was finally revamped, and today Eric is
assisted part time by his two daughters Sophie and Rose who also think
penguins are cool. On June 1st 200, Eric, his family and all of Penguin Place waddled 150 north to beautiful Northampton, Mass.
In the 24 plus years Eric has stayed true to his passion and has never
offered up a non penguin item for sale, and claims to have never met a
penguin or penguin lover he didn't like.
Recent Penguin Place Customer Kudos
11/22/08 Good Morning Eric !
Just wanted to stop by and let you know I have gotten my order,and Thank you for being fantastic to shop with. Judi
11/21/08 Our soon to be 21 year old son,a Penguin fancier, will so
enjoy the Night Light,String and Lights. I can see he and his friends
playing the Penguin racing game now !!!!!!!
I have a feeling I will be shopping with you in the future.
Take care,and you also Keep Waddling !
Mary
11/20/08 I rec'd the penguin slippers yesterday. My 7 year old loved them, he slept in them!
Thank you for the speedy delivery, they will look great with his penguin pj's in the Christmas play at school! Patty Sluder
11/19/08 Lightning speed delivery!!!!! Thanks, Jean Anderson
11/18/08 Thank you! the Penguin stockings are wonderful.
I am very happy to have done business with you.
Joanna Cielocha
Dear Eric,
The Waddling Adelie tie and the braces arrived yesterday!! Yes, am absolutely thrilled - they are sooooo nice!! Excellent service to reach the UK so quickly as it was only a few days ago that I placed the order.
Have made sure my wife and daughters have your card and website address as inspiration for future Christmas and birthday presents!! Alas, it seems all the best penguin merchandise places are your side of the pond!!
Many thanks again and sure we'll be doing business again!!
Paul Austen (Happy Customer!)
Thanks! This is my third order with y'all, each has made my wife and daughter very happy. They both love Penguins, and yours is by far the best place on the web for such things. And you seem to ship so quickly, I really appreciate it.
Regards,
Tom
My order came yesterday. I couldn't believe it got here so fast! I love the penguin. Almost want to keep it for myself instead of giving it to my grandson for Christmas but I know that it will be his favorite present. hanks so much. You have a great store.
Happy Holidays,
April
I have ordered from your store over the past 5-7 years and just wanted to say thank you for such wonderful customer service & good quality products. Its always a pleasure doing business with you.
Thanks again,
Pamela Gladish
My order came yesterday. I couldn't believe it got here so fast! I love the penguin. Almost want to keep it for myself instead of giving it to my grandson for Christmas but I know that it will be his favorite present. hanks so much. You have a great store.
Happy Holidays,
April
Who knew penguins could fly!I just wanted to let you know I received my order today onTuesday that I placed on Saturday, super fast shipping!!Your site is by far the greatest penguin source out there.Ever since I found your site, Ihave beenable to provide my penguin loving girlfriend new and different presents every holiday/birthday.It is always a pleasure to do business with you, keep up the great work.
-David T.
Thanks so much for the order. I have never received an order so quickly! The items are great and it will really make our penguin party extra special. Glad we found your website, I will share it with our friends.
S. Cook
Eric,
I ordered the penguin umbrella earlier this week and it arrived today.
I'm thrilled to bits with it! I was really impressed with how well you packed it, (bamboo? Ah yes, so it doesn't get squished !). I am very disappointed with one thing though, it's such a beautiful sunny day, I can't use it!
I will certainly continue to order waddling delights from you. You have such a great web-site with lots of great stuff!
Thanks a bunch!
Jasmine
Hi Eric,
Thank you again for letting us drop by. It really did make our time away special getting to see the all the penguins even if it was for a short period due to our taxi issue. Anyway the two new guys have settled in with rest of the collection as can be seen on the photo.
Thanks again
James & Jayne
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